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White Papers and Research

Today’s professionals want more than an ad message. They want real, actionable information. They are interested in LEARNING … about new technologies, how things work, how other industry professionals manage similar work challenges.

 

You can reach these professionals directly by creating white papers that dig deeply into a relevant topic, and offering them on our site in our Research section. We have a searchable database of white papers on our website where users – your potential customers – can instantly download white papers and read more about the solutions offered by your product and your company.

 

Participating in LCT's s white paper program, your company achieves two important goals:

 

1)  You align your brand name as an authority on a key topic of relevance to your company.

2)  You build a database of potential sales leads of people pre-qualified as interested in your products and services.  

 

We have two white paper options:  If you have a white paper or research document, you can provide the content. Or, we offer sponsorship of white papers written by LCT editors and other industry experts.

 

We upload the white paper to our site, create search terms that make it easy for users to find, then promote the specific white paper (and the section in general) with ads and promotions to our web users and print readers. We have a campaign called "Dig Deeper" that drives traffic to our website via our print publication, enewsletters, and online banner ads. 

 

BENEFITS OF HOSTING A WHITE PAPER

  • We have a dedicated white paper section on our website, with homepage topline navigation (on most sites), ensuring users can find material quickly and easily.

 

  • Sponsors receive a 300x250 banner ad on White Paper homepage (4 available), and roadblock (top leaderboard and right square) on white paper detail page.

 

  • Sponsor receives ALL registered user data.

 

  • Sponsor gets logo recognition on white paper detail page and on printable download.

 

  • We create and deploy traffic-driving promotions (including banner ads on the site to push users to the area, links within related stories to white papers, and bimonthly print ads promoting white papers).

 

  • On the white paper itself (for our own), sponsor’s logo is featured on cover page and all content pages.  An “At a Glance” callout box is provided to sponsor on last page for corporate information.